3 Reasons to Go Digital
One of the major changes that occurred in traditional marketing was the “emergence of digital marketing” (Patrutiu Baltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing (Patrutiu Baltes, Loredana, 2015) .
We are going through a digital revolution. I’m pretty sure if you’re a business owner, you’ve had this problem before. You have a website. You have a store. However, your business doesn’t seem to be going anywhere and it seems like you’re reaching less people each year. In today’s world, having a website with your product or service isn’t enough. Going digital is allows your business, product, or service to be shown on the right platforms targeting specific people while studying their user-behavior. This includes understanding the different types of platforms available, along with the type of content that is appropriate for the specific platform you’re sharing on.
Going digital allows your brand to be advertised everywhere, anywhere, at anytime. Long gone are the days where you paid a ton to some media company whose reach is limited. Now there are Facebook ads, which allow you to laser target your ads to the exact audience that you are looking for. (Did you know that with Facebook ads you can target 30-35 year old males living in Los Angeles, CA specifically interested in hiking and dogs?) Think about all of the campaigns you can run given these tools at your disposal.
Branding is key for a successful campaign. This is the reason why Apple is able to sell their iPhone for such a ridiculous price, even when other competitors make phones similar to Apple’s quality. If no one has heard of your brand, product, or service, chances are that they will not purchase. Having an online presence is crucial in the digital space and going digital allows you to do just that.
Thanks to technology available today, we are now able to check and optimize our data in real-time. Web applications such as Google Analytics and Google’s Search Console allows us to analyze our traffic and data to make better informed decisions in the online space. This data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication and experience, highly relevant to each customer’s moment and actions.
Are you ready to go digital? Head over to our services page to see what is best for your business.